Visual identity
– Online communication >>interface design for flash and HTML website as well as for web applications
– Offline communication >>Logo, ID package (business cards, stationary, envelopes, stamp, etc.)
– Project managment and counselling
Verbal identity
– naming, slogan conception, content management
Communication strategy
– Case study
– Personalized document research
– Conception of the communication rules
Web services
– Project management and counselling
– Implementation of flash and HTML websites
– CMS (Content Management System)
– Web applications
– E-commerce platforms
– Search Engine Optimization (SEO)
– Hosting
– Technical support
Naming
Successful naming is a powerful force in the branding process, marketing and advertising campaigns. It will differentiate you from the competition, provoke an emotional link between you and your audience and helps you to build a brand that stands for your customers passions. A powerful name is the result of a strong positioning strategy. The basic elements of a verbal identity are the name and the slogan. We use slogans to describe the company’s field of activity or to emphasize certain qualities/values.
Visual identity
The basic elements which form the visual part of a logotype are: name, graphical symbol, font and colour.
The primary goal of a logotype is to show the company’s personality as well as its values. Logotypes are vital in the moulding of a perception about the company, because it acts 80% at a subconscious level and we perceive 20% as visual releaser, faster and more efficient than words. As a conclusion, we tend to judge a company’s identity through a focal point, its symbol.